Conversation-based pricing explainedīusinesses are now charged per conversation rather than per message sent, regardless of who starts the conversation. WhatsApp switched from a notification-based pricing model to a conversation-based model for organizations using its business solution.
#Whatsapp inc. daily basis free#
Until recently, WhatsApp’s pricing model had been based on charging businesses for the templated notifications they send, while customer-initiated conversations are free of charge for the first 24 hours.
As the world’s #1 messaging app, WhatsApp has become an important part of business-to-customer (B2C) communication.